House-brand consumables: discs, blades, bits, PPE
Your 5,800 SKUs move a lot of consumables. A Boyztoys house brand on cutting discs, bits and PPE lifts margin without fighting INGCO/WADFOW on power tools.
Estimates at steady state. Payback = start-up cost ÷ monthly net profit.
Potential
₱900k–1.5M extra gross profit/yr by lifting margin from ~22% to ~45% on top consumables
Margin
40–55% vs 20–25% dealer margin
How technical: Low
Supplier QC, packaging design, IPOPHL trademark, batch testing.
How to tackle it
- Week 1Pull the top 30 consumables by units from the POS. Check INGCO/WADFOW dealer terms for exclusivity.
- Week 2–4Quote the top 10 as a house brand; compare landed cost to today's buy price in the calculator. File the trademark.
- Month 2–3First order with printed packaging. Batch-test cutting discs before release.
- Month 4+Place house brand at eye level beside the branded item; track margin per SKU monthly.
Why now
- Consumables repeat every week, so a house brand compounds.
- Fortune Tools is already your highest-priority growth lever and has landed cost tracked.
What to bring in
Cutting and grinding discs 4"
HS 6804.22 · Mixed (verify); check BPS
Drill and SDS bits, hole saws
HS 8207 · Low (verify)
Gloves, safety glasses, masks
HS various · Mixed
Local market: Pangasinan
Who you compete with
- Wilcon Depot (Pangasinan branches incl. San Carlos, Villasis, Sta. Barbara)
- CitiHardware and other regional chains
- Local independent hardware stores in each town
Price benchmarks
- 4" cutting disc, brandedYour POS price vs Wilcon shelf price
Where to price
House brand 15–25% below the branded item on the same shelf, still at ~45% margin.
Check live on Maps and Facebook
Tap to search near each branch. Write down 3 competitors and their prices per town.
Who buys
- Walk-in contractors
- Wholesale accounts
Fit with Boyztoys
Uses your existing branches, POS and ordering system. Check your INGCO/WADFOW dealer agreements for exclusivity clauses first.
Permits and rules
- Abrasive wheels may be on the BPS mandatory list
- Register the brand with IPOPHL
Risks
- Quality complaints hurt the whole store's reputation: batch-test before release